As a small business owner, you may not have the capital just yet to spend a lot of money on advertising your services, which is completely understandable. However, marketing is so much more than just throwing money in different directions hoping that something brings in customers. So why is marketing so important? The answer is very simple…you’re business needs customers. Your customers need to know you exist. How will you get customers to know you exist? Marketing! I’ve come
Marketing Research No marketing effort is optimally efficient without some degree of market research. Yes, much of this can be collected from your own internal knowledge of your customers, target audience, competition and industry. But the more you know, the smarter your marketing decisions. Still, market research can range from an informal customer survey you build that costs only time, to a full-on consumer research study commissioned to get specific on understanding an aud
Why Drop the Agency? I have worked for a large media agency for over 6 years while my husband has worked for multiple large media agencies over the past 10 years and if I am going to be completely honest with you…they are horrible. The employees are treated like machines. The number one goal is not to take care of its clients but to get more sales. Period. The mentality that is driven into agency employees’ heads everyday is to remember our ABC’s: “Always Be Closing”. Agencie
The following is my first installment from a new book I’m writing (my third) on the important and pivotal role of today’s Marketing Director: The Marketing Director is THE hope of Small Business Marketing Directors are the literal connecting point between company and customer, linking message and promise to need. With proper care and feeding, the marketing director’s value to their small business is unmatched. What is “small” business?
So we’re on the same page, when I speak